Early access is particularly interesting for fans of video games, but also for fans of sneakers and other sought-after products.
Early Access: Sales and Marketing Strategy
As a sales strategy, “Early Access” makes it possible to provide a new product, such as sneakers, to a select few people before the general public has access to it.
- This means that premium members in certain fan groups and communities, as well as those who are active on release apps or at product events, can purchase the new product early. It is essentially a kind of exclusive pre-sale.
- Such “early access” can also be granted as part of discount campaigns such as Black Friday, for example to be able to use discounts and codes before anyone else. Early access to possibly limited goods is of course a particular advantage for such customers.
- This makes this sales strategy a good way to retain customers and make them feel like they belong to a particularly exclusive group.
- Such “early access” is also interesting from a marketing perspective: It allows you to measure the extent to which a current release or discount campaign is of interest to the target customer.
Early access to video games
“Early Access” is particularly important for fans of new video games that are not yet officially available for sale but are still in development.
- Depending on the “Early Access” approach, developers have the opportunity to get feedback from the gaming community on the so-called alpha or beta version of a game and thus turn testers into new interested customers. In this case, they also offer access to those interested in the game free of charge.
- Alternatively, there is the opportunity to offer “Early Access” for a fee and only for a limited period of time, which in turn generates revenue that can then be invested in the further development of the video game.
- In both cases, the focus is on ensuring that a select few have access to a product that is not yet fully finished, weeks or months in advance.
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