Using different formats for your posts on LinkedIn allows you to customize and present your professional identity on the site.
The most important formats for posts on LinkedIn
LinkedIn is an important platform for many employees and employers around the world to present themselves and their companies online. It is available in 26 different languages and is used in more than 200 countries. But which formats are really effective in attracting the desired attention and encouraging interaction?
- Text-Posts are the most common and easiest format on LinkedIn. They allow you to quickly and easily exchange ideas with others and initiate discussions. This type of post is a good way for LinkedIn beginners in particular to gain initial experience and build a personal brand.
- Pictures are also a powerful tool on LinkedIn because they attract more attention than plain text. If you want to boost your profile, use images to visually underline your messages and create emotional connections. Infographics or visually prepared quotes are particularly effective.
- LinkedIn Slides are particularly popular because they are preferred by the algorithm. With these slides, you can combine longer texts and many visual elements in an appealing way to present complex issues in an understandable and appealing way.
- Videos are not as common on LinkedIn, but have great potential. Short, well-produced videos can help entrepreneurs in particular to build a personal connection with their target group and to convey complex content in an easy-to-understand manner.
- Through Surveys allow you to get direct feedback from your community and encourage interaction. They are easy to conduct and provide valuable insight into the opinions and needs of your target audience, but should be used sparingly to maximize their effectiveness.
Other recommended formats and tools on LinkedIn
In addition to the post formats already mentioned, LinkedIn offers a number of other options with which you can expand and optimize your own content strategy.
- Live-Formate for example, are also becoming increasingly important on LinkedIn. Both video and audio live formats make it possible to interact with the community in real time and discuss current topics.
- Through LinkedIn Article you can publish more detailed and in-depth content to share your expertise on a particular topic. These are similar to classic blog posts.
- Although the Newsletterfunction is not yet well known on LinkedIn, it offers potential for regular updates and additional information. However, in order for other users to find your newsletters interesting and read them, they should not only repeat what is already in the news feed, but (also) offer exclusive content.
- There are numerous tools available to help you create and manage LinkedIn content. Hootsuite, Canva Pro, and Sprinklr are just a few examples of software solutions that help you plan, create, and analyze posts.
- In addition to the personal profile, companies can also use LinkedIn to strengthen their brand and attract new talent.