“Aura” is so popular in youth language that it was voted into the top 3 youth words for 2024. But the meaning is not immediately apparent.
This is what “Aura” stands for as a youth word
You've probably heard of an aura before. According to Duden, this describes a mysterious charisma in a person. But among young people the meaning of the word goes even further. “Aura” even made it into the top 3 in the youth word of the year vote.
- “Aura” has established itself as a youth word. What is meant is the effect a person has on others. If someone is particularly charismatic, impressive or very good at something, they have, for example, “a badass aura”.
- Especially in sports, achievements are often evaluated with an aura. As early as 2020, the New York Times headlined about Liverpool player Van Dijk that his mistakes could be forgiven because he had an aura.
- In youth language, the word “aura” can have both positive and negative connotations and can even be associated with a judgment. “She stopped reporting. Direct -1000 Aura” would be an example of how to use Aura correctly.
- But the rating also works if you think something is good. For example, on