A solid strategy to improve your website in search engines is based on generating high-quality backlinks.
Generate and distribute relevant content using backlinks
To successfully generate backlinks, you need to produce content that is so valuable that other websites want to link to it. This approach allows you to gain high-quality links organically and strategically.
- Create linkable assets: Produce content like in-depth guides, white papers, or eBooks that are viewed as resources in your industry. These formats are readily cited and linked to by other websites.
- Develop original studies and surveys: Your own data is a goldmine for backlinks. Publish surveys or studies that provide exclusive insights and get others to link to your site.
- Infographics and visual content:Infographics are particularly effective at generating backlinks. They provide value in an easily shareable format. Publish them with embedded code that makes it easy for others to embed the graphic on their own site and link back to you.
- Optimize blog posts: Use the potential of listicles, how-to guides and expert interviews. These formats are particularly popular and offer many starting points for linking from other sites.
Create targeted backlinks through outreach and networking
In addition to good content, targeted contact also plays a central role in building backlinks. By proactively approaching other website operators, you can create valuable links.
- Identify relevant websites: Research sites in your niche that regularly publish high-quality content and link to external sources. Make a list of these sites and prepare specific outreach emails.
- Use broken link building: Search specifically for broken links on thematically relevant websites. Offer your own content as an alternative. Tools such as “Check My Links” or Ahrefs can help you identify broken links.
- Scale your outreach: Create personalized templates to use for your email outreach. Be sure to customize each message to relate to the website and the specific content you're suggesting as a backlink.
- Press releases and PR: Regularly publish press releases about interesting company developments or new products. These publications can be picked up by news portals and blogs, which will earn you valuable backlinks.
- Cooperations and partnerships: Collaborate with other companies or influencers in your industry. Joint projects or mentions in blog posts and social media posts can also generate valuable backlinks.
You might also be interested in:
- What are backlinks? Simply explained
- SEO: Display backlinks in the browser
- SEO measures: These are the 5 most important