Examples of good calls to action show you how you can encourage visitors to your website to click and turn them into customers.
Examples of CTA: This is why calls to action are so important
Call-to-action elements, or CTA for short, are the icing on the cake of any marketing strategy. They are the direct way to get prospects to take a desired action, be it a purchase, registration, or sharing content. But not every CTA is equally successful.
- A call-to-action is a note or button on your online page that asks users to take an action. Translated it means something like “call to action”.
- Through effective CTA you can optimize the user experience on your website and increase the conversion rate.
- This means that you use this call-to-action button to guide visitors to your site to achieve their desired goal – be it contacting you as a customer, putting something in their shopping cart and buying it, or yourself For example, sign up for your newsletter.
- A well-designed CTA stands out – both in terms of language and, above all, in its design. That's why you shouldn't keep your call-to-action in the usual color scheme of your website, but rather choose more eye-catching, stand-out colors such as red or neon for your CTA button. A good call-to-action appeals to the emotions of those who encounter it and promotes decision-making on the part of the user.
- Examples of calls to action can vary greatly depending on the purpose. Basically, it makes sense to express a certain degree of urgency. Especially in e-commerce, that is in online salesCTAs like “Buy now” or “Add to cart” also work to complete the purchase. It becomes more urgent if you write CTA like “While stocks last: Buy now!” or “Save 20%: Order now!”. Place the button directly next to the product image and description to make the purchase decision easier.
- At CTA for event and course registrations This urgency is created by making it clear that places are limited. That's why a call-to-action like this works: “Register now and secure your spot!” You can place it in an advertising banner or on a landing page that was created specifically for the event.
- For more newsletter sign upYou can place the CTA in a pop-up window or in the footer of the website. Calls like “Subscribe to our newsletter and get a 10% discount!” work to attract the attention of users. Free trials you can advertise on your homepage or in a special section of the website where the features of the product are presented. The CTA could be: “Try it free for 30 days!”
- You can also give your visitors a little security through the call-to-action. Instead of tying them to a purchase straight away, sometimes it's worth it non-binding offers. The CTA then reads: “Request a non-binding offer now!”
Design elements of a successful call-to-action
To make a call to action effective, you need to consider aspects such as proper placement, design, wording, and the psychology behind the call to action.
- Place the CTA so that it is intuitive and in the user's field of vision. Also consider in advance whether you will use your audience's first name or first name and do this consistently.
- The colors and design of the call-to-action must be eye-catching, but at the same time fit with the overall look of the page.
- When it comes to the CTA, don't use squiggly words, but rather clear, concise and action-oriented. Visitors should be persuaded to take an action, so it must be clear to them what awaits them after clicking on the button. In such cases, no one likes surprises.
- The best call-to-action examples are characterized by the fact that they not only look good, but are also psychologically well thought out. They address the needs and wishes of users in order to increase the click rate. For example, use urgent language or time-limited offers to create the feeling that the user might miss out if they don't click soon. This also works by suggesting exclusivity.
- When setting up your website as a whole, remember to guide the visitor to the button with your content bit by bit. Nobody will press “Buy Now” unless they have been convinced of the product first. Use social proof like customer reviews or user numbers to build trust and credibility.
- To ensure your call-to-action elements are effective, you should test and optimize them regularly. So-called A/B tests allow you to compare different versions of a CTA and find out which version performs best – i.e. is clicked more often.