With UX testing, you can test the usability of websites, an app or another product and find out what you can improve.
UX tests – these exist
To evaluate the user-friendliness of products such as websites or apps, there are so-called user experience (UX) tests. These can be structured in different ways and carried out in different ways.
- Classic are the UsabilityTestsHere, testers are given a task that they must complete using the product being tested. The test can be carried out both moderated and unmoderated. In moderated tests, a test leader is present who both moderates the testers and asks them questions. Unmoderated tests, on the other hand, include a larger sample.
- At a A/BTest Two or more versions of one and the same product are compared. Clicks, conversions and dwell time can be measured here.
- When the product is evaluated by experts, certain characteristics, also known as usability principles or The heuristics known, are used. With the help of these, a team of experts evaluates the respective product.
- The Net Promoter Score (NPS) You're probably familiar with this question. It asks how likely you are as a user to recommend the product to someone else. This gives a rough idea of how satisfied users are with the website or app.
- At the Click-Tracking measures which areas of a website or app attract the most attention and where users click the most. This helps developers identify potential problems with the site. Similarly, the Eye-Tracking with the difference that here it is not the clicks that are measured but the attention of the users at certain points.
UX tests – these are their advantages
UX testing is primarily used to improve the quality of specific apps, websites and other products. The main advantages and benefits include:
- Identification of usability problems: If problems are identified early, this prevents serious errors in the use of the product and improves it before it even reaches the market. It also enables targeted improvements to be made to the product.
- UX testing improves user experience because it helps developers work in a problem-oriented manner, ensuring that users can complete tasks with as little effort and time as possible.
- Conversion rates are also increased. Since problems are minimized and processes optimized, higher conversion rates can be generated. Trust and credibility are increased, which automatically leads to a better user experience.
- The results of the tests serve as empirical data for decision-making. Developers can make informed decisions about design and new features without relying on assumptions and theories.
- Since real people participate in UX tests, you get direct feedback from the users of your product. This is particularly valuable insight into the user experience. Communication with users creates special customer loyalty and promotes long-term use.
Usability Tests vs User Tests – that's the difference
Many people make the mistake of equating the terms usability test and user test. This is not the case. There are subtle differences.
- The UsabilityTest refers to the usability of a product, application or website. The goal of these tests is to find out how easily and efficiently certain tasks can be completed. Problems encountered and the satisfaction of the user experience also play a role.
- UserTests generally refer to the relationship between users and a particular product. Everything that applies to usability testing plays a role here, but aspects such as design, performance and overall perception of the product can also play a role.